What to Include in a Photography Proposal

  1. Shannon Cox says:

    This is great information, but this seems to be a proposal once you have the work? What about a template or proposal to get the attention of the brand or company or magazine… to hire you? What is a template to send out information about your photography to get hired? I’m confused about how to start and what to do. Thank you!!!

    • Fanette Rickert says:

      Hi Shannon!
      Thank you so much for your question! Yes, I send a proposal once I got the attention of the brand and we have been talking about a particular project. I don’t yet have the work though.
      The first template I send after I make a connection is a welcome or service guide. That template is a guide of my services and prices and allows the brand to get familiar with my work. Does that answer your question?

  2. Shannon says:

    Sort of, I think I kind of need to know where to begin and who to make the initial connection with…and what to say. And how to get their attention? Thank you so much for your help!

    • Fanette Rickert says:

      To make the initial connection, I typically just send “pitches”, which are just cold emails to get their attention. Who you reach out to really depends on the size of the company. For smaller companies, anyone in the marketing team would be a good start and someone you might even be able to connect with them directly on IG. For larger brands, you will want to target art directors or creative directors. Note that a lot of the bigger brands work with agencies so it might be worth digging into agencies and see if you can reach out to a few of those…

  3. Your posts are ALWAYS so incredibly helpful…straight to the point and the info is always invaluable. Thank you for the time you put into sharing your expertise with all of us!

  4. Liz says:

    Hi Fanette, I agree with Shannon. I’d love some guidance on sending a client who hasn’t hired you yet an introductory email proposal to introduce myself as a way of beginning a relationship.
    For instance recently I had a great chat with both waitperson and manager at a high end restaurant. I was shooting the food with my phone and we talked. I said I was a food photographer and they asked to see the images with a view to some photo needs they had coming up.
    I sent the photos and no answer. So I want to contact the manager and need ideas for what I can send through to her.

    • Fanette Rickert says:

      Hey Liz! Thank you so much for your comment. I typically don’t actually send a proposal when it’s a first touchpoint. I just send a short email to let them know who I am and what I do and follow-up a few times a few weeks apart.
      In the case of the restaurant, I would probably follow-up by email a couple of times (people are busy, it doesn’t mean they are not interested) or even go back to the restaurant since you were able to establish a connection that way the first time. The main mistake that photographers do is sending an email and thinking the brand is not interested because they haven’t responded. You need to reach out several times (which most people don’t) even if they don’t answer. They probably don’t answer because they are busy or don’t actually need a photographer at this time, but when they do, they will remember the photographer who followed-up, not the one that sent one message and that’s it…
      Hope this helps, let me know if you have any questions!

  5. Karen says:

    Thanks for this post! Do you have a contract template you can recommend?

Leave a Reply

Your email address will not be published. Required fields are marked *

follow along