In this guide, I show you how to choose who to pitch, how to find the right contact information, and how to craft a winning pitch.
I am a food + product photographer & educator specializing in eco-friendly and sustainable brands. When I am not working with clients, I empower creatives to start their journey by sharing my knowledge on the business of food + product photography.
Please note – some of these are affiliate links, which means I’ll make a small portion of the profit if you purchase something, at no extra cost to you! Thanks for supporting us!
You got your first paid food photography gig (or your twentieth, some of us are slow learners). Yay! You are so excited, you decide you will start shooting tomorrow.
You don’t really have a streamlined photo shoot process, but you have a good idea of what you want, and you want to get started as soon as possible.
The next morning, you start cooking. But you quickly realize that you are missing an ingredient. Dang. That’s fine, you can make a quick trip to the store, no biggie. You finish your recipe and start styling your set. Hmm… that plate doesn’t quite work, you need to use the other one, which is too big for the amount of food you prepared.
Back in the kitchen, make a little bit more food. Go back to shooting. Your dish is looking okay, but the garnish is not looking so fresh anymore. Back to the store. Now you finally have everything ready but it takes you a while to find the right composition and you have to hurry because you are losing the light.
At the end of the day, you end up getting your shot, it’s not perfect, but you like it anyway. You send it to the client, super excited, only to hear the client tell you that you didn’t shoot the right aspect ratio. They needed a 16/9 ratio for a website banner, so you will have to reshoot tomorrow.
Sound familiar? We have all been there. And once you have done this a few times, you come up with a process that you can refer to so this doesn’t happen anymore.
Between gathering all the right information, planning and sourcing props and ingredients, shooting, editing, and finally delivering the images, there are a lot of moving parts to a food photography shoot. It can be overwhelming when you are starting, so I wanted to share with you my food photography workflow step by step.
In this case, we will assume that we are shooting for a client. The first thing we want to do is make sure we have all the information we need. I like to jump on a call so I can ask all their questions, but if you are just starting, you may want to send the questions by email so you can refer to them later.
The questions you want to ask are: how many images are needed? Are there any specific orientations and/or aspect ratios needed? For example, should you plan a very wide image for a website banner, or a vertical image for a Pinterest campaign? Where are the images going to be used? This will determine what resolution you will need to deliver the images in. What feel are you looking for in the images? Bright and airy or dark and moody?
At this point, I like to ask for a few inspiration images or social media accounts from related brands that the client identifies with. I gather all this information on my food photography workflow checklist to make sure I have all I need on shoot day.
Once I have all the information from the client, I start doing all the research. I look up my client’s competitors to see what sort of images they are sharing and to make sure I create something different for my client.
I also start gathering inspiration for my images. Usually I create a Pinterest board and an Instagram collection, where I gather images that inspire me.
The intent here is not to copy those images but to pull inspiration from them, mainly in the details: the way a napkin is folded, a composition I like, a color palette I found interesting.
Once I have gathered enough inspiration, I put together a mood board that I share with the client to make sure I am going in the right direction. I usually include color palettes in the mood board.
Once I have the feedback from the client on the mood board, I start drafting a rough shot list.
I take a few days to refine the shot list and add details to my draft until I have a good idea of what the images will look like. At that point, I add the shot list to my Food Photography Workflow Checklist, where I add as many details as possible. This can include backdrops, props, garnishes, angles, composition, and often even a sketch.
This is also where I take note of the ingredients, garnishes, and props I need to purchase for the project. I take the time to check my pantry to make sure I have all the necessary dry ingredients and check the quantities – I have had to run to the store more than once because I just did a visual check and it turned out that I was almost out of an ingredient.
I plan my upcoming week every Friday afternoon. I keep a weekly schedule on Trello that I fill with the weekly shoots. The time spent editing is important, but prop and ingredient shopping time should go in there too.
I typically schedule my shopping time the day before the shoot, or the day of if I know the shoot will be pretty quick. You do not want to shop for ingredients too early as some of the freshest ingredients will keep really fresh for only a day or two, especially greens and salads.
If you are worried that they may not last, put them to soak in ice cold water for about an hour before putting them in the fridge overnight, it usually gives them a bit of a second life. Check my 30+ food styling tips here for more ideas.)
I also try to prepare my set the day before, especially the backdrops and the props, so if something doesn’t work or I need to source another prop, I still have a few hours and I don’t have to take time away from the shoot.
Depending on the project, I work with natural or artificial light. If artificial light, I will set up the lighting and the camera the day before. Obviously if I work with natural light, I will need to finish the setup on the day of the shoot.
On shoot day I will check my set and put out the final touches. I set up my camera and my white and/or black cards and tether my camera to my computer before taking a few test shots using stand-in food. When I am happy with the result, I prepare my garnish. I usually prepare 2 or 3 times the amount I will need and keep it in the studio. If necessary, I use an ice box.
Once my set and my garnishes/supporting ingredients are ready, I can start the cooking process. One thing I learned early on: double the recipe or amount of food you think you will need.
If it is a complex recipe, I also make sure to do a test run the week before. It gives me time to do some research or several more tries if something doesn’t work quite right.
Once I have the food ready, I replace the stand-in food with the hero food and shoot my images according to the shot list in my Food Photography Workflow Checklist.
I typically try to avoid editing on shoot day. When you’ve spent so many hours starting at the same food, it can be difficult to evaluate it objectively. Plus, I am usually pretty drained after a long food shoot. I like to take a day or two before sitting down to edit the images.
I used to treat editing as an almost administrative task that is annoying but necessary to the project. But I now know that it is actually part of the creative process. And an important one, too! Your editing can make or break your images.
I learned everything I know about editing from the Lightroom Magic course from Two Loves Studio and I strongly encourage everybody to take that course. It will truly help take your images from okay to amazing.
Once I have edited all the images, I export low-resolution files of the proofs that I upload to Pixieset. It creates a beautiful online gallery that I can share with my clients for their review. I talk about this a little more in my blog post covering the 5 best productivity tools for photographers.
The client can then select their favorite images directly in the gallery. This way they don’t have to enter a bunch of cryptic filenames into an email. (That’s the way I used to do it, which was cumbersome and sometimes led to errors.)
Once I have the list of their favorite images, I upload the images to Pixieset. From there I share with them a link and a download pin. Pixieset allows the client to download in 3 different file sizes so the client doesn’t have to worry about resizing.
And there you have it, my Food Photography workflow, from pre-production until I deliver the final images to the client.
To help you keep track of the many steps of my successful workflow, I created the Food Photography Workflow Checklist, which you can download for free! I hope this has been helpful. Leave a comment below to let me know if you have any questions or comments!
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Helping brands and businesses promote a happy, healthy and sustainable lifestyle through stunning food and product photography
Huge help for organizing!
Thank you for this!
Thank you so much, I am glad this was helpful!!
Thank you this was SO helpful!
Do you also share the shot list with the client?
Hi Bahareh! Thank you so much, I am so glad to hear you thought this was helpful!
Yes, I share the shot list with the client AND I get them to approve it so that I can have documentation in case of a disagreement. Thanks again!