Setting goals is the best way to take your business to the next level. As the new year is within arm’s reach, it’s time to start thinking about what to do with it!
Image optimization probably isn’t the first thing on your mind when you’re ready to share a fresh batch of photos. Those of us who just want to focus on making the very best images possible sometimes find things like website design and SEO to be a frustrating distraction, but they’re a vital part of today’s […]
.Please note – some of these are affiliate links, which means I’ll make a small portion of the profit if you purchase something, at no extra cost to you! Thanks for supporting us! If you are a photographer (heck, a human being) chances are, you have struggled with self-doubt at some point. As a […]
Please note – some of these are affiliate links, which means I’ll make a small portion of the profit if you purchase something, at no extra cost to you! Thanks for supporting us! In Advanced Lightroom Editing for Food Photography, we’re ready to really dive into Lightroom editing and all of the different ways […]
And we’re back with another Lightroom tutorial! Today we’re going to talk about your first line of defense against some common photography issues: the Lightroom Basic panel. If you missed last’s week tutorial about importing your images into Lightroom, check it out here. If you’re struggling to master basic photo editing, the options in the […]
Please note – some of these are affiliate links, which means I’ll make a small portion of the profit if you purchase something, at no extra cost to you! Thanks for supporting us! Lightroom is one of the most powerful tools in the food photographer’s toolbox. Unfortunately, Lightroom for beginners can feel very overwhelming […]
Productivity tools are all the rage today. If you do a simple Google search for “best productivity tools for business”, you will be overwhelmed by the sheer amount of apps and software out there. I am all about saving time. I don’t know about you, but I didn’t start my own company to work […]
Time management for entrepreneurs is already tough as it is, but if you throw in busy mom life in the mix, it can quickly feel impossible. When I decided to take my photography business full time, my husband had just started a new job, one with opportunity but where he’d have to work overtime to […]
It might seem overwhelming to add food photography props to the long list of equipment, software, backdrops, and education you’re already purchasing when starting a photography business. But it doesn’t have to be! Despite the fact that you don’t need super fancy equipment when you are just starting, you also don’t need to invest in […]
Picture this: you reached out to your favorite brands, tapped all your connections, talked to all the local restaurants. And then one day, it finally happens. Somebody wants to hire you. You found the client, the hard part is done, right? Now what’s next? Crap. You don’t have the first idea where to start! In this post, I put together a simple process to onboard new clients that works for me
An online portfolio is an essential piece for your photography business. It showcases your style and skills to potential customers. When done well, it can boost your SEO, lead to new projects, and improve your professional visibility.
You know that last minute trip to the grocery store that really sets you back a couple of hours? Or having to reshoot client images because you didn’t have a shot list to work from?
Well, say goodbye to your old way of working and hello to the more organised version of you. You’re just going to love this checklist.
Personal branding allows photographers to create a visual identity that distinguishes them from the competition. Here’s how to get started!
I met my husband in Thailand when we were 2 expats working as scuba diver instructors. We lived there for 7 years, and when we decided to leave, we had no savings and left with 8 boxes, 2 suitcases, 2 dive bags and 2 cats (yes, you read that right).
Okay, I know talking about client management systems and automation and organization in general is not very sexy for a lot of people (it is for me, but I am a bit of a geek…). But how does having more time and being able to drinks Maï Thaï on the beach sound? A lot more sexy, right? Well, this might just be what you get if you start using a Client Management System. Maybe the beach and the drink is pushing it, but I promise you that it will save A LOT of time.
Whether you are shooting your own products or shooting for a client, you must be able to produce professional product images that will attract customers. Carefully planned and executed product styling will ensure your images will communicate the brand values as well as create a representation of a lifestyle that will attract the brand’s ideal customer.
There are many things that come together to create good food photography: your photography skills, good use of the light, some cooking knowledge. But one of the most important skill is one that is often overlooked: your food styling skills can make or break an image.
When I arrived in D.C.with my husband in 2012, I had no idea what I was going to do. The plan was for me to go back to “school” and for my husband to find a job that could sustain us both. But as I was trying to figure out what to go back to […]
2018 started off pretty low. I was barely making ends meet, and the little bit I was bringing combined with my husband’s salary was just enough to get us through the month, which is a little bit scary when you have a 18 month old to feed. We had decided a few months before that […]
Please note – some of these are affiliate links, which means I’ll make a small portion of the profit if you purchase something, at no extra cost to you! Thanks for supporting us! I have been taking pictures for most of my adult life. But honestly, for the longest time I was just taking […]
Please note – some of these are affiliate links, which means I’ll make a small portion of the profit if you purchase something, at no extra cost to you! Thanks for supporting us! Food styling is a seemingly simple task that can be surprisingly difficult! Food has a life all on it’s own… I’m lucky […]